Lora Mae Frecks, the owner of Innoveering Nebraska, originally intended her business to be titled simply “Innoveering.” But due to e-mail not always being the clearest way to communicate, I used “Innoveering Nebraska” in the first round of logos I sent her. She was so pleased with the directions the design was taking that she officially changed the name of the business.

Big changes brought about by great design making me rethink everything!

-Lora