PRISMATIC is a new website for University of Nebraska-Lincoln Advertising Majors. I started on this project almost two years ago. Initially, it was myself and my supervising professor, Stacy James, who picked me out of her class to help with this special project. The first stage of the project was the previous entry, the advertising uncommons.

The second stage involved creating a team to help carry out the objectives I had created for the site. Over the past year we have been working on a visual identity. PRISMATIC was a name I initially chose because advertising is such a colorful business, literally and figuratively. Additionally, the UNL Ad Major is to students as a prism is to light: they enter as one but leave with the skills and knowledge to accomplish many things.

For this, the official logo of the PRISMATIC mission, the prism graphic was originally created by fellow team member Abigail Powers. Typography, graphic placement, and color scheme were my responsibility.

I am also the interactive designer for our website, now in it’s third phase. You can check on the progress of this project at unl-ad.me